Friday, 11 May 2007

Shades of green

I used to work on very different campaigns for very different clients. I still work on very different clients but the campaigns now seen to come in shades of green - all of them. From public body to big oil companies to toilet paper - it's all about what they do, and what you can do, for the environment. Don't get me wrong, I think it's great; and about time.
But how long will the public interest last? Brands like Diesel already thrive on green cynicism.
Have we reached the peak already?
Will we look back in five years time and laugh at the ridiculousness of offsetting our flights?
Also, if anyone is going to the APG Groups 'Planning Green Marketing' with John Grant, let me know how it was - as I won't be able to make it

No comments: